Cookie Policy. Clear about what we set, and why.
About this policy
This policy explains how cookies and similar tracking technologies are used on the Baxter Price Engine website, what each one does, how long it lasts, who it is shared with, and how you can accept, refuse or change your choice at any time.
It applies to Baxter-it.com and to any page or interactive demo served from it. It should be read alongside our Privacy Policy, which explains more broadly how personal data is handled.
Cookies are regulated in Ireland by the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011 (S.I. No. 336 of 2011), read together with the General Data Protection Regulation (EU) 2016/679 and the Data Protection Act 2018. The supervisory authority is the Irish Data Protection Commission.
Who is responsible
The data controller for cookies set on this website is:
Dublin D02PF75,
Ireland
Where this policy says we, us or our, it means Baxter Solutions.
What cookies are
A cookie is a small text file placed on your device when you visit a website. It lets the site recognise your device on later pages or later visits, remember settings, and measure how the site is used.
This policy also covers technologies that work in a similar way and are treated the same in law:
- Local and session storage — key/value data held by your browser for the site, used for interface state such as your cookie choice.
- Pixels and tags — small pieces of code, such as the Google tag and the LinkedIn Insight Tag, that report an action back to a third party.
- Software development kits and scripts loaded from a third-party domain that can read or write identifiers.
A first-party cookie is set by this website. A third-party cookie is set by another organisation whose code runs on a page, such as Google or LinkedIn. A session cookie is deleted when you close your browser; a persistent cookie stays until it expires or you delete it.
How consent is obtained
Only strictly necessary cookies are set when you arrive. No analytics or advertising cookie is placed, and no third-party tag is loaded, until you have actively opted in.
On your first visit a consent banner appears. Its Accept all and Reject all options carry equal visual weight, and choosing Manage preferences lets you turn each non-essential category on or off individually. Continuing to scroll, or closing the banner without choosing, is not treated as consent — nothing non-essential loads until you decide.
Access to the site is never conditional on accepting cookies. Refusing does not reduce the content available to you.
Your choice, and the date it was made, is recorded so that we can demonstrate valid consent. We ask you to confirm your preferences again at least every six months, in line with Data Protection Commission guidance.
The legal basis for strictly necessary cookies is Regulation 5(5) of S.I. 336/2011, which exempts storage that is strictly necessary to provide a service you have explicitly requested. The legal basis for every other cookie is your consent under Article 6(1)(a) of the GDPR.
Categories of cookies used
Durations below are those set by the provider and may be shortened by your browser. Chrome caps first-party cookies at 400 days, and Safari at 7 days for script-set cookies.
Strictly necessary
Always activeRequired for the site to function and to keep it secure. These are set without consent because the site cannot be delivered without them. They do not track you across other websites.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| bax_consent | Baxter Solutions | Stores your cookie choices so the banner is not shown again on every page | 6 months |
| bax_session | Baxter Solutions | Maintains page and form state during a single visit | Session |
| bax_csrf | Baxter Solutions | Protects the contact form against cross-site request forgery | Session |
| __cf_bm | Cloudflare | Distinguishes human visitors from automated traffic to protect the site | 30 minutes |
| _GRECAPTCHA | Spam and abuse protection on the contact form | 6 months |
Analytics
Consent requiredMeasure how the site is used — which pages are read, how visitors arrive, where they stop — so the content can be improved. Reporting is aggregated. Provider: Google Analytics 4, operated by Google Ireland Limited.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor's browser from another | 2 years |
| _ga_[MEASUREMENT ID] | Google Analytics | Persists session state so a visit is counted once | 2 years |
| _gid | Google Analytics | Distinguishes visitors within a 24-hour window | 24 hours |
| _gat_gtag_[ID] | Google Analytics | Throttles the rate of requests sent to Google | 1 minute |
IP addresses are truncated by Google before storage. Event and user data is retained in Google Analytics for 14 months, after which it is deleted automatically.
Advertising and retargeting
Consent requiredMeasure the performance of our campaigns and allow us to show relevant advertising to people who have already visited the site. These cookies build a profile of your interests and can be read across other websites in the same networks. Providers: Google Ads and the LinkedIn Insight Tag.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Links a conversion, such as a demo request, to the advertisement that led to it | 90 days |
| IDE | Google (doubleclick.net) | Measures ad performance and enables retargeting | 13 months |
| test_cookie | Google (doubleclick.net) | Checks whether the browser accepts cookies | 15 minutes |
| NID | Stores advertising and personalisation preferences | 6 months | |
| li_sugr | Browser identifier used for audience matching | 90 days | |
| bcookie | Browser identifier for LinkedIn features and ad delivery | 1 year | |
| bscookie | Secure browser identifier | 1 year | |
| lidc | Routes requests to the correct LinkedIn data centre | 1 day | |
| UserMatchHistory | Synchronises LinkedIn Ads identifiers for retargeting | 30 days | |
| AnalyticsSyncHistory | Records when a visitor was synchronised with LinkedIn analytics | 30 days | |
| li_gc | Stores consent for LinkedIn's own non-essential cookies | 6 months |
How long cookies last
Each cookie's lifespan is listed in the tables above and is set no longer than is proportionate to its function. Session cookies end when you close the browser. Persistent cookies expire on the date shown, or immediately if you delete them.
Your consent record itself expires after six months, at which point the banner is shown again so you can confirm or change your decision.
Third parties and transfers
Where you consent to analytics or advertising cookies, data collected through them is processed by:
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland — Google Analytics 4 and Google Ads. How Google uses cookies →
- LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland — LinkedIn Insight Tag. LinkedIn cookie policy →
Both providers may transfer personal data to the United States. Such transfers rely on the EU–US Data Privacy Framework, under which both Google LLC and Microsoft Corporation (LinkedIn's parent) are certified, and on the European Commission's Standard Contractual Clauses together with supplementary technical measures.
These providers act as independent controllers for some of this processing and set their own retention periods. Their own policies, linked above, govern that use. We do not sell your personal data.
Changing or withdrawing consent
You can change your mind at any time, and withdrawing consent is as easy as giving it. Open the preference centre using the Cookie preferences link, here or in the footer of every page, and switch any category off.
Withdrawal takes effect immediately: the relevant scripts stop loading and no further data is sent. It does not affect the lawfulness of processing carried out before you withdrew. Cookies already stored are cleared where technically possible; any that remain can be removed through your browser, as described below.
Your rights under the GDPR
Where cookies process personal data, you have the right to:
- access the data held about you, and receive a copy;
- have inaccurate data corrected;
- have data erased, and to withdraw consent at any time;
- restrict or object to processing;
- receive your data in a portable, machine-readable format;
- not be subject to a decision based solely on automated processing that produces legal effects.
To exercise any of these, write to info@baxter-it.com. We respond within one month, as required by Article 12(3) of the GDPR.
Changes to this policy
This policy is reviewed whenever a tracking technology is added, changed or removed, and at least once a year. The effective date at the top of the page records the current version.
Where a change materially affects what is collected or who receives it, fresh consent is requested through the banner before the change takes effect.
Contact and complaints
Questions about this policy, or about how cookies are used on this site, go to info@baxter-it.com or to the postal address in section 02.